We are huge fans of Erik Marcus and his site Vegan.com. In his book, Meat Market, Marcus elevates the debate over animal agriculture. He exposes the exaggerated claims and counterclaims put forth by the meat industry and its opponents. Marcus presents a thorough examination of animal agriculture’s cruelties and its far-reaching social costs. Marcus then considers the discouraging progress made by the animal protection movement. He evaluates where the movement has gone wrong, and how its shortcomings could best be remedied. Watch the short video below with his personal message to you and an urgent call to action and then hurry and get your copy of this must-read here.