Fare Thee Well Grateful Dead shows at Chicago’s Soldier Field to offer vegan food items

In 1986, Gene Baur was selling veggie hot dogs out of his Volkswagen van in the parking lots outside of Grateful Dead concerts to help fund his nonprofit to expose and end farm animal cruelty. In twenty-nine years, the landscape has changed, and veggie hot dogs are no longer a novelty. They are available in supermarkets across America. Baur’s non-profit, Farm Sanctuary, has grown and operates three farm rescue sanctuaries in New York and California.

“It makes sense to eat plants instead of animals; it is getting easier and easier. Eating plants will benefit your health as well as the health on the planet. It is a win-win across the board,” said Baur.

As a symbolic gesture, Chicago’s Soldier Field will be selling veggie hot dogs as well as other vegan options at the concession stands inside the arena at the Fare Thee Well: Celebrating 50 Years of the Grateful Dead shows July 3 – 5, 2015.

While many are still hesitant to try vegan items, the awareness of farm animal abuse is growing. Mainstream acceptance of vegan food items shows how far the movement has gone. The key message is the evolution of food. “The fact that they are selling them at Soldier Field is a further indication of that,” said Baur.

The activist and two-time author said, “It is not about putting anybody down; it is about pulling people up. It is about empowering people. We are all educators, parents and teachers, and we learn from each other. As the animal issues, human health and environmental issues combined, people are more aware of how they are a part of it.”

As people are becoming more aware of the plight of farm animals as well as their health, they are looking for answers to questions that have not been presented before. Baur’s newest book “Living the Farm Sanctuary Life,” offers a look into the world of animals and what we can do to help them, the planet, and ourselves.

Baur’s first book “Farm Sanctuary: Changing Hearts and Minds About Animals and Food ” is also available through Amazon.

President and Co-founder of Farm Sanctuary Gene Baur newest book "Living the Farm Sanctuary Life"

President and Co-founder of Farm Sanctuary Gene Baur newest book “Living the Farm Sanctuary Life”